For independent insurance agencies

Your next referral is going tolook you up.

AI is the new word of mouth. We rebuild your site so AI can recommend it, visits become quotes, and it changes when you ask.

  • Live in 7 days
  • No monthly fee required
  • Everything in your name
  • Every change waits
  • Visitors leave no trace
  • Unknown to AI

Your website still works. It just wasn’t built for 2026.

  1. You're stuck.

    If your site went up 8 or 10 years ago, every new photo, carrier, or sentence goes through someone else, and waits.

  2. Visitors leave without a trace.

    People read your pages and go. Nothing makes it easy to ask for a quote or say when their policy renews.

  3. AI doesn't know you well.

    When someone asks ChatGPT, Google's AI, or any other AI assistant for an independent agent in your town, it names a few agencies, picked from what it can read and check. An older site gives it very little.

45% of US adults had used ChatGPT or other AI tools for local business recommendations, up from 6% a year earlier.

BrightLocal, Local Consumer Review Survey 2026, 1,002 US adults

Getting recommended by AI

AI doesn’t rank agencies. It names a few.

When someone asks an AI assistant for an agent, it answers with a few names, picked from what it can read and check about each agency: its website, its listings, and its reviews. Our job is to make every place AI looks say the same clear thing about you: who you are, what you sell, which carriers, which towns. Then we measure what AI says back.

Some insurers already sell inside ChatGPT. Liberty Mutual sells auto and home there, and Plymouth Rock offers home quotes (Insurance Business and Insurance Journal, August 2026). An independent agent, with a choice of carriers and a person to call, belongs in that answer too.

Try it nowWho’s the best independent insurance agent in your town for home and auto?Try it now: ask ChatGPT, “Who’s the best independent insurance agent in your town for home and auto?”
Sample · Fictional agency · Fictional numbers
Sample · Fictional agency · Fictional numbers
Sample · Fictional agency · Fictional numbers
Sample · Fictional agency · Fictional numbers

Your website

Pages AI can actually read.

Each coverage line and each town you serve gets a page that answers the customer's question in its first lines. The words are built into the page, with the behind-the-scenes labels Google asks for, and the robots ChatGPT and Google send to read websites are let in, not blocked.

Your listings

The same facts everywhere AI looks.

We complete your Google Business Profile, Bing Places, Apple Business Connect (Apple Maps and Siri), and Yelp, and make them match your site. ChatGPT draws heavily on Yelp for local details, and Google's AI on your Google profile. You don't need to buy Yelp ads.

Your reviews

Reviews count too.

AI looks at what clients say about you. We put a “Review us on Google” link on your site and show you a simple, honest way to ask every client: no gifts, and never on Yelp.

Your score

Your Shortlist Score: how often AI names you.

“Named in X of 120 answers.” We ask OpenAI's and Perplexity's official APIs (with web search, close to, but not the same as, the ChatGPT and Perplexity apps) 20 questions your buyers ask, 3 times each, and a person on our team checks Google's AI answers by hand. You get it on launch day and again at day 90, even if it drops.

Nobody can honestly guarantee what AI will say. We do the work, and we show you the number.

See what ChatGPT says about your agency today. Free check →

Included with your site

Built to turn visits into conversations.

Most visitors won't call today. Your new site makes it easy for them to reach you now, or tell you when to reach them.

  • A 60-second quote form

    Short, works on any phone, and lands straight in your CRM or inbox, with an alert to the right producer.

  • “When does your policy renew?”

    An optional field on the form. The answer goes straight to your CRM or inbox, so your team knows when to reach out.

  • One tap to call your agency

    Your agency's number on every page, one tap on a phone.

  • Fast on phones

    Pages that load fast on a phone, with spam and bot submissions filtered out.

Works with what you already use, where your vendor allows.

Works with what you already use, where your vendor allows: AgencyZoom, HubSpot, GloveBox, Better Agency, Momentum AMP (NowCerts), or your inbox. Your vendor’s online quoting, like EZLynx Consumer Quoting, goes in as soon as your vendor turns it on, at no extra charge from us.

Your forms say how people will be contacted, and calls happen only if they tick a separate box. We don’t identify anonymous visitors, and we don’t use tools that do. Our own visit counts use no cookies.

After launch

Delivered. Done. Yours.

No loose ends and no monthly bill. Here’s what happens next.

  1. What happens after we hand everything over?

    • You own everything

      Your site is finished, working, and already in your accounts: the code, your domain, your listings, and the hosting. Nothing more to pay us. Hosting on your own Cloudflare account is $0 a month on its free plan, and your domain renewal stays with your registrar, as it is today.

  2. Want to change something on your site later?

    That’s what your AI Assistant is for. It’s optional, $997 a year, and your site works fine without it.

    • Just ask for a change

      Your AI Assistant takes requests by chat or email: “Change our Saturday hours to 9–1.” It shows you a preview, you approve it, and it’s live. Changed your mind? Undo with one click.

    • Ask for your numbers

      “How many quote requests this month?” “Where did my visitors come from?” Your AI Assistant answers from your site’s own visit counts and forms.

Concept site · Fictional agency

See one before you buy one.

Lind & Birch Insurance is a fictional independent agency in Traverse City, Michigan. We built its site the way we’d build yours, so you can click through it first.

Homepage of Lind & Birch Insurance, a fictional independent agency in Traverse City, Michigan: a concept site built by SapiuraConcept site · Fictional agency
Concept site · Lind & Birch Insurance is not a real agency.
  1. TodayOne short form
  2. Day 1Optional 20-minute call
  3. Day 2Two design directions
  4. Days 3–4We build and connect
  5. Day 5You approve
  6. By day 7Live on your domain, email untouched, old links working

The 7 days start once your form, domain access, and payment are in, and pause while we wait on you. Full terms

Open the concept site

Pricing

Your site: pay once. It’s yours.

No monthly fee required. The site is a one-time payment. Your AI Assistant is optional, billed once a year.

The Site

$1,800one time

Yours to keep. Live in 7 days.

Get started
  • Found by AI

    Pages that answer customers’ questions for each coverage line and town, with the labels AI reads and AI search tools let in. Your Shortlist Score (how often AI names you) on launch day and day 90.

  • Found on Google and maps

    Classic search done right: clear titles, fast pages, local pages. Your own Google Business Profile, Bing, Apple Maps, and Yelp listings set up and matched, so every listing says the same thing.

  • Redesign or rebrand

    A refresh of the site you have, or a fresh start if you’re renaming. Designed for your agency, built for phones first.

  • Turns visits into quotes

    A 60-second quote form into your CRM or inbox, with a renewal-date field, and one tap to call your agency.

  • Secure and fast

    HTTPS on every page and Cloudflare’s protection against attacks and bad bots. No WordPress plugins to hack, spam filtered, every version saved, fast hosting worldwide at $0 a month on your own account.

  • Yours

    Code, domain, and accounts in your name; old links redirected; license footer, disclosures, and accessibility built in.

AI Assistant

Optional

Your own AI assistant. Just ask.

$997a year

About $83 a month. Renews yearly; cancel anytime online.

Example
  1. You: Add Dana Lee to our team page.
  2. AI Assistant: Done. Here’s the preview. Approve?
  3. You: How many quote requests did we get this month?
  4. AI Assistant: 14 so far, 9 of them for home.
  5. You: Did anyone find us through ChatGPT?
  6. AI Assistant: 6 visits came from ChatGPT links this month.
  • Changes: any change to your site, from text, photos, hours, and team members to new pages, by chat or email. See a preview, approve it, and it’s live; one click undoes it.
  • Your numbers: visits, quote requests and other form submissions, where your visitors came from, and visits from AI tools like ChatGPT, straight from your site’s own counts.
  • Up to 40 requests a month.
  • It never touches your design, license numbers, or legal text. Changes that touch insurance claims are flagged for a person on our team to check (not legal advice).

It can only count visits that arrive through a link; someone who hears your name from AI and types your address shows up as a direct visit.

Site only: $1,800, once. Site + AI Assistant: $2,797 the first year, then $997 a year for the AI Assistant until you cancel it.

Your AI Assistant is $997 a year (plus tax where required). It’s charged when you buy it and renews automatically every year on that date until you cancel. We’ll email you a reminder 30 days before each renewal. Cancel anytime online in your billing portal; if you cancel within 30 days after a renewal, we refund that renewal. If you stop it, your site keeps working.

No long-term contracts. Tools you already pay for (your CRM, your quoting platform) stay on your own account. Sales tax added where required.

Not sure what you need? Book 15 minutes, or email info@sapiura.com.

Guarantees

Four guarantees. In writing.

  • 01

    Live in 7 days

    Live in 7 days after you send your form and domain access, or we refund $100 per business day late, up to $500. Full terms

  • 02

    Love the design, or we redo it

    Don’t love the first design? We redesign it once, free. Full terms

  • 03

    Approve it, or get your money back

    Still not right after the redesign? We refund everything you paid and don’t launch it. Full terms

  • 04

    The Deed-in-Your-Name Guarantee

    Walk away with everything. Anytime.

    Your site’s code, domain, listings, and hosting are in your accounts from day one. Full terms

What we won't promise: what ChatGPT or Google will say, a #1 spot, or a number of leads. Nobody honest can. We guarantee the work, and we measure it.

FAQ

Straight answers.

Don't see your question? Email info@sapiura.com or book 15 minutes.

How much does it cost?

The website is $1,800, paid once, and it's yours to keep; there's no monthly fee. Your AI Assistant, your own assistant for changes and numbers, is optional: $997 a year, about $83 a month. It renews each year until you cancel, you can cancel online anytime, and we email you 30 days before every renewal. If you stop it, your site keeps working.

Can you get my agency recommended by ChatGPT?

We can make your agency easier for AI to find, read, and check, but nobody can guarantee what ChatGPT or Google's AI will say. We build pages AI can read, make your Google, Bing, Apple Maps, and Yelp listings match, and measure the result with your Shortlist Score, how many of 120 AI answers named your agency, on launch day and again at day 90.

How does AI decide which insurance agency to name? Can a small-town agency compete?

AI names a few businesses based on what it can read and check: their websites, their listings, and their reviews. ChatGPT draws heavily on Yelp for local details, and Google's AI draws on Google Business Profile. AI names far fewer businesses than Google's map: in SOCi's 2026 study of 350,000+ locations of multi-location brands, ChatGPT recommended about 1.2%, while Google's local 3-Pack showed 35.9%. A small agency with clear, matching facts can be one of the few.

What does the AI Assistant do?

It’s your own AI assistant for your website. Ask by chat or email for a change, like “Add Dana Lee to our team page,” and it shows you a preview, publishes only when you approve, and undoes it in one click. Ask for your numbers, like “How many quote requests this month?”, and it answers from your site’s own visit counts and forms. Up to 40 requests a month; it never touches your design, license numbers, or legal text.

What if I don't get the AI Assistant?

Your site works exactly the same, and it’s still yours. You can add the AI Assistant anytime. Because your site’s files are in your own accounts, any web developer can also make changes for you.

Do you track or identify anonymous visitors?

We count visits, but we don't identify anyone. Your forms say how people will be contacted, our visit counts use no cookies, and we don't use tools that try to find out who an anonymous visitor is. Website tracking and visitor-identification tools have drawn class-action lawsuits in 2026, as Top Class Actions has reported, and it isn't how you want to meet a client.

Do I have to start from scratch? We're also renaming the agency.

No. We start from your current site, keep what's working, and change what isn't, the way you want it; you choose between two design directions. If you're renaming, we can start fresh, point your old name's web address to the new site if you own it, and update your listings to the new name.

Do I own the website? What if Sapiura goes out of business?

Yes. Under the Deed-in-Your-Name Guarantee, your site's code, design, content, domain, listings, and hosting are in your agency's accounts from day one, and we never ask for your passwords. If we disappeared tomorrow, your site would keep working on your own account; the AI Assistant would stop, and your quote form would need to be pointed straight to your email or CRM, a short change any web developer can make with the handoff guide we give you at launch.

Will switching sites hurt my Google rankings or break my email?

We take every step Google recommends to protect your rankings: every old page points to its new address (301 redirects), your domain stays where it is, and we change only the records your website needs, then test your email. Rankings can move during any site change, so we watch Google Search Console for 30 days and fix anything that breaks.

How much experience do you have building websites?

Sapiura's founder has been building websites for more than 8 years. You can also click through Lind & Birch, our labeled concept site, before you pay, and every promise on this page comes with a written guarantee.

Keep what works. Fix what doesn’t.

Your current site got you this far. In 15 minutes we'll show you what AI says about your agency today and what we'd change on your site.

Book 15 minutes